JUSTIN POLKEY PHOTOGRAPHY

Photography exhibition promotional material including Poster, pamphlet & book design.

From the age of 12 I started collecting pictures from all over. My first fascination started with collecting pictures from our family albums and magazines, I have always loved beautiful images. This fascination then developed into something greater and bigger than myself. I started searching magazines, books and online for inspiring images generally taken by highly renowned photographers worldwide.

As Susan Sontag once said, “For one thing, there are a great many more images around claiming our attention. In teaching us a new visual code, photographs alter and enlarge our notions of what is worth looking at and what we have a right to observe. They are a grammar and even more importantly an ethics of seeing.”

In this catalog I display a wide variety of images that I have collected over the last few years, coming from family members, magazines, online sources, publications and various books. I have always been fascinated with light and textures and celebrate these elements with this collection of images and through the design.

Consider the law of social entropy, the natural tendency in the physical realm is towards increasing randomness or disorder, what we call chaos or entropy. Modern technology and publications have a strong role to play in the chaos caused in society today. Driving us towards unrealistic expectations from ourselves and from others. Media chooses to lie to us over and over again.

This project was a personal experimentation for myself to see how much emotion I can evoke by using Photoshop as a tool to manipulate peoples bodies sand facial features the same way media manipulates us. If I can create this reality as one singular human imagine what media can do to the whole world. This is a three part story to dramatize my message.

Yesterday: 13-18 - Teenage years.

Innocence, youth, no retouching only young fresh us of colors with a playful feeling of raw imperfection, A feeling of purity and freedom.

Today: 19-28 - Young adult years

Anorexia, concentration camps, starved for attention and acceptance, discrimination against ourselves, societal pressure and judgment. due to the way media has set such high standards and created unrealistic expectations from us through social media and advertising campaigns.

Tomorrow: 45-80 - Older generation

Fear of letting go, accepting ourselves for what we cruelly are, not letting go of this obsession leads this generation to Plastic surgery, I created over dramatized facial features by using the liquefy tool in Photoshop. Society puts pressure on the older generation to appear youthful and wrinkle free which is completely unrealistic as age is the natural process of human nature, we should embrace our imperfections!

NEIGHBOURGOODS MARKET

News paper

TYPE FACTORY

Typography Design

MAKE NEWS GOOD

Corporate Identity

KIP MAGAZINE

Editorial Design

Dazzle camouflage, also known as razzle dazzle (in the U.S.) or dazzle painting, was a family of ship camouflage used extensively in World War I, and to a lesser extent in World war II and afterwards. Credited to the British marine artist Norman Wilkinson, though with a rejected prior claim by the zoologist John Graham Kerr, it consisted of complex patterns of geometric shapes in contrasting colours, interrupting and intersecting each other.

Unlike other forms of camouflage, the intention of dazzle is not to conceal but to make it difficult to estimate a target’s range, speed, and heading. Norman Wilkinson explained in 1919 that he had intended dazzle primarily to mislead the enemy about a ship’s course and so to take up a poor firing position.

I took inspiration from this design element as love can also be misleading and unpredictable at times, it sometimes feels like a constant battle. I amplified this concept with geometric lines and bright red, black and white giving it a strong and intense visual emotional appeal. Red was favoured in second color because in addition to it’s graphic power to compete with black it signifies revolution. The typography is also hardly readable and one has to pay close attention to understand what is written intentionally.